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Mini So

Since the first store was set up overseas in 2015, MINISO has expanded all around the world in three years. So far, MINISO has opened over 1,000 stores overseas in more than 70 countries and regions, and its sales volume of the overseas markets has reached $380 million in the first half of 2018. In the eyes of global consumers, MINISO has become the representative brand of "good-looking, high quality and high cost performance". Since 2016, MINISO has gradually increased its expansion in overseas markets, and relevant data also prove that it has achieved good results. The Philippines ranks in the top three for the number of MINISO store openings in the world, only after Indonesia and India. For the good performance of the Philippine market, MINISO held a global agents summit in its capital Manila on August 4. Representatives from dozens of countries partners and senior officials of MINISO gathered together for discussion, learning and exchanges.